Why not to use YouTube videos on your website



Posted: Sunday, February 14, 2010

by Bill Murphy
Egghead Productions

Internet Technologies are advancing day by day at high speed. The acceptance by viewers is as well comparatively high. It is quite a good way of reaching audience with entertainment and information in a very light and relaxed manner. As the internet technologies are advancing, many companies and businesses are looking for better ways of promoting their products and services on the internet. Video marketing techniques, which are the most advanced way of internet advertising, too have changed. The latest trend is to embed videos on the web pages. The main idea is that the business should be presented well to the visitors to the website so that they are motivated to invest in the products that are being promoted by the website. Thus, most businesses hire professional video production firm or Production Company to work on their video marketing and internet advertising campaigns.

The algorithms in YouTube clearly rank the files, explaining quality with regard to hit list, which might turn out negative impact for a new video. The chances of error messages are high with YouTube, since the focus is on the brand YouTube, than on the contents posted. Emphasis will not be favoring the brand promotion as you intend to be, the owner of the video or the production company or professional video production firm a would definitely give their details in the video and so by embedding such a video you would be advertising You Tube and the work of other people who were involved in creating the video. This can ruin your entire video marketing and internet advertising campaign

It is hence safe to employ a professional video production firm which will create a video as per needs. For video marketing and internet advertising campaigns it is better to upload original video than giving the link to a user friendly popular platform. There are many options in market which enables the customer to make and upload videos in 10 minutes, with their own logo and copy right, as an overlay to the existing , their own ,site. In such aspects, error is counted less and trustworthiness is high. It gives a definition of personality, quality and integrity.

The biggest disadvantage of embedding a YouTube video for video marketing is that it may also display competitor video's to viewers which means that there is a possibility that your website just might advertise the products and services of your competitors, which is can be regarded as ease for the viewer but curse for the business, since it easily drags and compares the product self with competitors.

When embedding a You Tube video on to the web pages one also has to compromise with the quality aspect of the videos. Complaints of video quality and sound quality and errors due to heavy traffic are a very common with the YouTube videos.

Egghead is a leading digital media firm specializing in video production and video marketing supporting a wide range of clients from global brand to small businesses.

Egghead produces cost effective video solutions that deliver results! From building awareness, enhancing brand value, increasing response and conversion rates and reduce operating cost.

Bill Murphy

President/CEO

professional video production

From Egghead Productions

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