The Power of Customer Video Testimonials



Posted: Saturday, December 12, 2009

by Bill Murphy
Egghead Productions

In earlier days there used to be a tradition which is still being followed at many commercial places such as the shops and restaurants etc. for the purpose of marketing i.e., to encourage customers to write the sincere feedback and comments on their guest book, for further referring to them as their matter of credence and quality. This mainly considered by the customer as a mark of trust, which was highly regarded in decision making and marketing pattern. Even in the modern age of video marketing and internet advertising a happy, contended and enthusiastic customer speaks outs his satisfaction louder than any other marketing tool. It is basically vibrating his positive energy digitally towards the end customer. This eventually is regarded as the best assurance and trust builder towards the product in question.

Testimonials have become a very important part of video marketing and internet advertising as well. A good testimonial may be given by an ordinary person or a celebrity that effectively communicates the satisfaction level can have a very deep impact on the viewers. With professional technical help and celebrity appearance a video studio can do wonders in making the very right kind of impact on the viewers. A video studio should be very careful while employing a celebrity for video marketing testimonials especially if the celebrity is quite well established. Well established personalities are looked upon with high respect but at the same time they are not considered as one amongst the crowd. In cases where the comments are fresh and from heart, it makes a definite spectrum of reaching hearts. Fresh emotions are the best agents to drive through the hearts of customers. Though for a video studio the quality is a criterion for getting the first click, a straight from heart, fresh emotion captured with a non professional device does differs in gathering attention.

In online video marketing and internet advertising the testimonials can be projected in many forms such as a satisfactory story of a client, product demonstration, interviews, storyline etc. Such videos clearly cut the competitive advantage position of their product over others. The candid authenticity is the crowd pulling factor which embarks them as the most powerful sales tool. The curiosity towards others and what they do and appreciate is a human nature. If a person is able to relate himself with the video spokesperson he would definitely be able to relate the satisfaction level of the video spokesperson with he desires. This can even motivate a viewer to purchase the product almost instantly. Human beings have these inbuilt characteristics of blindly following what an esteemed person speaks about. This curiosity is the basic technology employed here to grab maximum customers.

Customer traffic to the site controls your position more or less in the search engines; with the help of Video SEO you can make your videos highly visible on the internet. The testimonials may or may not be original, it might be delivered employing a different person, it might even be fake, what that actually matters will be how impactful you have reached hearts, so it is very important to team up with a well reputed video studio for the purpose of video marketing. The video should be able to leave a deep impact in the minds and touch hearts with a plain sincere effort. Such a goal can be achieved with the help of professional video studio, what that matters most probably will be the authenticity of message delivered and decoded by the target audience.

Egghead is a leading digital media firm specializing in video production and video marketing supporting a wide range of clients from global brand to small businesses.

Egghead produces cost effective video solutions that deliver results! From building awareness, enhancing brand value, increasing response and conversion rates and reduce operating cost.

Bill Murphy

President/CEO

Video Production Sacramento

From Egghead Productions

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